iceberg principle — / aɪsbɜ:g ˌprɪnsɪp(ə)l/ noun the principle that strong needs and desires lie deep in the human personality and that advertising must work at this level if it is to be effective … Marketing dictionary in english
iceberg — /uys berrg/, n. 1. a large floating mass of ice, detached from a glacier and carried out to sea. 2. Informal. an emotionally cold person. 3. Australian Informal. a person who swims or surfs regularly in winter. 4. tip of the iceberg, the first… … Universalium
Prediction of volcanic activity — (also: volcanic eruption forecasting ) is an interdisciplinary scientific and engineering approach to natural catastrophic event forecasting. Volcanic activity prediction has not been perfected, but significant progress has been made in recent… … Wikipedia
Antarctica — /ant ahrk ti keuh, ahr ti /, n. the continent surrounding the South Pole: almost entirely covered by an ice sheet. ab. 5,000,000 sq. mi. (12,950,000 sq. km). Also called Antarctic Continent. * * * Antarctica Introduction Antarctica Background:… … Universalium
ship — shipless, adj. shiplessly, adv. /ship/, n., v., shipped, shipping. n. 1. a vessel, esp. a large oceangoing one propelled by sails or engines. 2. Naut. a. a sailing vessel square rigged on all of three or more masts, having jibs, staysails, and a… … Universalium
Life Sciences — ▪ 2009 Introduction Zoology In 2008 several zoological studies provided new insights into how species life history traits (such as the timing of reproduction or the length of life of adult individuals) are derived in part as responses to… … Universalium
Isostasy — (Greek isos = equal , stásis = standstill ) is a term used in Geology to refer to the state of gravitational equilibrium between the earth s lithosphere and asthenosphere such that the tectonic plates float at an elevation which depends on their… … Wikipedia
Dark liquidity — Financial markets Public market Exchange Securities Bond market Fixed income Corporate bond Government bond Municipal bond … Wikipedia
Ockham’s world and future — Arthur Gibson PHILOSOPHICAL BIOGRAPHY Ockham was born in about 1285, certainly before 1290, probably in the village of Ockham, Surrey, near London. If his epitaph is accurate, he died on 10 April 1347. Yet Conrad of Megenberg, when writing to… … History of philosophy
china — /chuy neuh/, n. 1. a translucent ceramic material, biscuit fired at a high temperature, its glaze fired at a low temperature. 2. any porcelain ware. 3. plates, cups, saucers, etc., collectively. 4. figurines made of porcelain or ceramic material … Universalium
